I first started thinking about the idea seven or eight years ago. I was ice fishing with a sponsor. That’s the first time I ever tried it, and I noticed that we were not only catching bass but we were catching them on lures that looked to me like they might work in warm water. The thing is, though, I really didn’t know much about what we were doing so I was a little hesitant to get out too far in front with the concept. I kept things to myself but every so often I’d give one of them a […]